Tennis-Point

Governance

Who owns the brandbox, what is binding, and how approvals work.

Owner

Brand Management

ckehle@tennis-point.de

Contact & Approvals

Internal (with Jira access)

Requests and approvals go through the Brand Board (Jira BRANDMGMT).

External (agencies, partners)

Requests and approvals via email to the contact address.

What is binding?

Version: Stand 2026.06

This brandbox is the binding source for Tennis-Point brand management. In case of conflict with older files, PDFs or templates, the state documented here applies. Chapters marked "In progress" are not yet final.

Chapter status

Brand Core
2026-03-25Valid
Tone of Voice
2026-06-09Valid
Colors
2026-06-09Valid
Typography
2026-04-01Valid
Logos
2026-06-09Valid
Image System
2026-04-01In progress
Visual Language
2026-04-01In progress
Guidelines
2026-04-01In progress
Downloads
2026-06-09Valid

Changelog

  1. Downloads cleaned up: logo-plus-claim lockups and standalone claim files removed, digital packages extended with PNG, README aligned to the brand tokens.

  2. Color system: yellow on white set as a hard redline (no substitute yellow), gray system unified on the web brandbox.

  3. Index hygiene: redirects from old brandbox URLs to the new structure, sitemap and robots.txt added.

  4. Tone of voice: added the home-advantage tagline cluster for stores.

  5. Rebranding: Brand Core v2 with 5 brand anchors, powerline removed, yellow as accent rather than surface.

  6. The claim Advantage You is no longer a logo lockup but a standalone element.